A framer and a gallery, with not one picture on the page.
What I saweightbellsgallery.co.uk is text only. There is no photograph of a finished frame, no shot of the bench, and none of the prints you sell are shown, not the Jackie Morris, not the Quentin Blake, not the Beatrix Potter. For a business whose whole value is how the finished work looks, the one thing a visitor most wants to see is the one thing the site never shows. The craft you have spent over thirty years on is invisible.
What the rebuild doesThe rebuild puts framed work at the centre. Each piece sits in a bevelled mount with a gilt slip, the way you would actually frame it, so the page reads as your wall, not a list. The named illustrators get their own gallery strip, and the framing device carries through the whole page so a first-time visitor sees the craft before they read a word.